Yesterday I had a business blog strategy session with a client who is struggling to get new clients from her blog – I told her “you can transform your business blog in 21 days!” – that got her attention.
Are you familiar with the book Psycho-Cybernetics by Dr Maxwell Maltz? If you are not I recommend it as a great read. You might be more familiar with the saying that it takes 21 days to form a new habit. Well it was thanks to Dr Maltz that this self improvement method came about. He was a plastic surgeon who discovered that his patients recovered better and gained confidence when he worked with them for 21 days after surgery. He later discovered if he focused on working with patients on improving their confidence before surgery that some people no longer needed it.
So, how do you relate this to your local business blog?
Well in order for your new habit to form you have to blog 15 minutes for 21 consecutive days. If you miss a day you have to start again from day one. It is important that you blog at the same time over those 21 days so pick a time when you know you can do this.
You want to involve as many of your senses as you can. Your touch is easy because you will be typing, your ears will hear the sound of your keyword and you can drink a healthy cup of herbal tea as you type (the same flavour for 21 days) or a cup of coffee/tea if that is more to your taste.
Perform the same routine. Let’s say you choose 7am every morning for 21 days.
Before Starting Your New Blog Routine
Make your blog login page your browser homepage so as soon as you open up Chrome (or firefox or internet explorer) you can log straight in to your blog.
Spend time thinking of 21 things you can write about. Do your keyword research so you have a rough idea on what to focus on. Maybe you could blog about 21 ways to do something and write a new post every day for 21 days. Or if you run a travel business blog – 21 destinations you must see before you die and then create an introductory blog post and write about a new country every day.
[how to blog tip : make sure you link the title of each of those blog posts on your introductory blog post every time you write a new one]
Get Started With Your 21 Day Business Blogging Routine
At 7am each morning go over to your computer and switch it on
While it is booting up go make your herbal tea (coffee/tea)
Come back to your desk and open up your browser. Resist the tempation to read emails or log on to Facebook! Log in to your blog and write your first blog post based on the list of possible topics you have already researched.
Then every day for the next 20 days after that first one continue to blog. In fact play it safe by calling it “30 destinations to see….” and by the time you get yourself to day 30 you will have a brand new blogging habit, your blog will have loads of great content on it. You will be promoting your business at the end of each post (or every other post – very important) and you will notice an increase in the amount of traffic you receive.
That is how you transform your business blog in 21 days – try it for 90 days and you will find your blog generates a large number of potential business leads for you. Just make sure your blog is set up for people to get in touch and make it easy for people to know how to find you.
If your business blog is stuck and its not generating the kind of leads you want it to I can help move you forward in a 30 minute online marketing business strategy session. Use it to get help with your blog, or to discuss a new idea you want to introduce, or if you are completely new to the internet and wondering whether your local business can use it to bring in more business. How you use your 30 minutes is up to you.
The sessions take place using skype [local.business] so you can be anywhere in the world. As well as my clients in the UK I have spoken to people in Australia, Europe, and across the American timezones (Mountain, Eastern and Pacific)
Visit my store to book your session:
http://www.om4b.co.uk/store/products/15
Do you think this will work for your business blog? What would you write about? Let me know
{ 4 comments }
Hi Diane,
Great post. I get the whole idea around constantly adding content for both the search engines and readers (something that’s missed by making ‘guru bloggers’. The bit that confused me was the tip where you say, “[how to blog tip : make sure you link the title of each of those blog posts on your introductory blog post every time you write a new one]“.
Could you explain?
Thanks.
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Blogging businesess have a huge potential. So, you can ultimately blog for a living”
Hi James
If you go to this page
http://www.mindsetofablogger.com/how-to-blog
You will see that each part of that whole free course I put together leads to a blog post and whenever I add a new blog post that is relevant to it I go back and update the page.
If you have a blog post that you use to start a series of something you just need to go back to that first original post where you introduce what you will be doing and keep updating it.
Another example is a client I have. I started by writing the blog post below
http://active-x.co.uk/blog/exercises-for-chronic-back-pain-sufferers
And whenever I add a new exercise as a blog post I go back and update that original post with a link to it.
Eventually as it gets longer you can create a page and add it all to there. I did that here:
http://active-x.co.uk/blog/exercise-for-back-pain
If your series is only 3 or 4 blog posts you don’t need a page but any more than 5 and its worth having a page that links back to it all. Make sure you use your keyword in your page title of course!
Eventually all these mini series become great resources to the best content on your blog – making it easier for people to stick around
Diane
We really benefit from having regular blog posts added every day.
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