If you want to build your list using Aweber then you need to include a box on your blog that people can sign up to. This video takes you through how to do that.
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When you are a blogger not everyone that visits your blog will buy first time. Give them a chance to get to know you and give yourself an opportunity to build an audience who will buy from you. You need to read the List Building For Bloggers eBook - Valuable reading for building your online income.
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